We treat your customers better. And our direct-to-consumer campaign explains how.

Evernorth Care Group launched a direct-to-consumer campaign “we treat you better.” The message of the campaign highlights what we do best – taking care of our patients, your customers.

The campaign will reach new and existing customers with a full marketing and media channel mix, including email, direct mail, digital, social, billboards, radio and CTV/DRTV videos (e.g., Disney+, Hulu, Roku). The campaign runs through December with concentrated marketing efforts around Evernorth Care Group’s integrated primary care services at our 18 health centers. 

In addition to driving new customers to schedule an appointment on EvernorthCareGroup.com, the campaign will create brand awareness of Evernorth Care Group and educate current and prospective customers about our integrated care model—primary care focused on prevention and outcomes, behavioral health, and dermatology, all anchored by our nine retail pharmacies. 

Be on the lookout for the “we treat you better” campaign. When you see any of the campaign advertising, please share, repost, and engage with us. We’d love to hear your feedback!