Lou Aversano is the Chief Brand and Marketing Officer at Cigna. In this role, Lou is accountable for the leadership and strategic impact of the Marketing function, including marketing support for Cigna’s growth platforms, as well as the Marketing Centers of Expertise.

Lou joined Cigna in February of 2021 with more than three decades of experience developing successful brand strategies that deliver growth, competitive differentiation, and connection to a company’s purpose. Most recently, Lou served as Cigna’s Senior Vice President and Global Chief Brand Officer, overseeing activities related to the strategy and governance of Cigna’s brand system, including the planning, execution, and measurement of brand experiences, campaigns, and sponsorships. He also led Cigna’s market insights function and internal creative agency.

Prior to joining Cigna, Lou spent 26 years at Ogilvy Worldwide, where he held various leadership roles and developed programs for some of the most well-known global B2B and B2C brands across different industries. During this time, Lou helped deliver significant growth and market impact by embracing diversity and applying creativity for business advantage.

Lou serves as a board member of the Ad Council, ANA Educational Foundation (AEF), American Red Cross, and Out Leadership. He holds a Bachelor’s degree in Finance and Marketing from Boston University and lives in New York City.